Portfolio 2026Dubai, United Arab Emirates
Marketing Manager
Luxury • Retail • Beauty • E-Commerce • GCC
I develop marketing strategies and customer experiences that connect brands with their audiences — online, in boutiques and showrooms, and at every moment in between.
Brands & partners
+58%
e-commerce revenue growth within six months at Hair Beauty Network.
100+
qualified B2B leads a month from campaigns, exhibitions and events.
AED2.23M
Alexandre de Paris GCC channel sales in 2025 — kiosk, showroom, salons and online — supported through integrated marketing.
7 years
in marketing and commercial roles across the GCC and Africa.
About
I’m a Dubai-based Senior Marketing Manager with seven years’ experience across the GCC and Africa. At Hair Beauty Network I lead marketing for a portfolio of seven premium European brands — among them Alexandre de Paris, the Parisian house of luxury hair accessories — across B2B, showroom, retail and e-commerce.
Before that I led GCC launch campaigns for Disney and Pixar releases at Italia Films, and I began my career in sales and marketing in South Africa and in business analysis and project management in Malawi — a grounding in numbers and process that still shapes how I plan, measure and report. Day to day I own the whole mix: client marketing and CRM, email, SEO and paid media, social and content, retail, events and brand activations.
My strength is connecting brand storytelling with commercial objectives and customer experience: a seasonal campaign that feels unmistakably on-brand and still moves product, a client who is recognised whether she walks into a boutique or opens an email, and reporting that tells the business what to do next.
Online
On the floor
On camera
Selected work
Luxury retail, B2B, e-commerce, client experience, campaigns and creative. Each opens into the full story: the brand, the challenge, my role, the strategy, the execution and the impact.
In detail
Read the case study
Nº 01
Luxury French hair accessories · UAE & GCC
Presenting a Parisian maison to GCC clients through many doors at once — e-commerce, an Abu Dhabi mall kiosk, a Dubai showroom, salon partners and social — with one consistent, premium voice.
Read the case study
Nº 02
Salon furniture, equipment & professional beauty · B2B · GCC
A lead engine for a considered purchase: marketing seven premium European brands to salon owners, interior designers, contractors and architects who buy slowly, compare carefully and expect expertise.
Nº 03
Online customer journeys · Conversion · Analytics
Treating the website as the flagship store: tightening every step from search to checkout, so traffic becomes revenue and first orders become second ones.
Read the case study
Nº 04
Clienteling · Lifecycle · Retention
Designing the relationship after the first purchase: segmentation, lifecycle communication, VIP attention and retail-to-digital journeys that make each client feel known.
View the campaigns
Nº 05
Launches · Premieres · Exhibitions · OOH · Creators
From Ramadan Noor for Alexandre de Paris and the Micro Mist launch with BOHO Salon to Dubai film premieres and the BÜCE stand at Professional Beauty — each built around one clear idea and carried across every channel it needed.
Read the case study
Nº 06
Concepts · Shoots · Social · Email · Web
Creative that is beautiful and has a job: campaign concepts, photography direction, copy and product storytelling designed for the channel and for the commercial objective.
Expertise
Five areas I bring to a marketing team — from the client relationship and the brand, through growth, to the creative and the management that holds it together.
Toolkit
Zoho CRM, Zoho Campaigns & Zoho Landing · Klaviyo · Mailchimp · Meta Business Suite & Ads Manager · Google Ads · Google Analytics 4 · Google Search Console · Semrush · Google Trends · Shopify · WordPress · Metricool · Canva · CapCut · Midjourney · Asana · Google Workspace · Microsoft Office
Experience
The short version. The full detail is in my CV.
2023 — Present
Senior Marketing Manager · Dubai, UAE
Lead regional marketing and partnerships for seven premium European beauty, salon furniture and luxury retail brands — B2B, showroom, retail and e-commerce across the GCC.
2023 — Present
Luxury Retail, Partnerships & Customer Growth · within Hair Beauty Network, UAE
GCC marketing and partnership development for the French luxury hair-accessories house across Abu Dhabi retail, the Dubai showroom and POS, e-commerce and premium salon key accounts.
2023
Marketing Manager · Dubai, UAE
GCC launch campaigns and promotional partnerships for major international film releases, working with global studio partners, cinemas, media and creators against fixed release dates.
2021 — 2023
Business Analyst & Project Manager · Blantyre, Malawi
Led digital transformation and customer-onboarding automation — business cases, ROI analysis, budgets and delivery across concurrent projects.
2019 — 2021
Sales & Marketing Management Trainee · Johannesburg, South Africa
Sales performance reporting, market intelligence, business development and proposals, and marketing initiatives to grow brand visibility.
2014 — 2019
University of Wollongong · Monash College Australia
Bachelor of Business Administration, University of Wollongong (2015–2019). Bachelor of Arts & Bachelor of Business (Marketing), Monash College Australia (2014).
A personal lens
Since 2017 I have built a personal platform of 20,000+ followers, creating beauty and lifestyle content and partnering with brands including Huda Beauty, Nike, Adidas, Farfetch, Namshi and Smashbox. It keeps me fluent in how audiences discover and judge beauty today — and sharpens the eye I bring to briefs, shoots and creator partnerships.